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Yahoo to Beef Up Online Ad Targeting
WSJ is reporting that Yahoo is set to unveil a new online ad targeting program that aims to help online marketers get better gains from their ad campaigns. Yahoo’s senior vice president of U.S. revenue and market circumstance, Joanne Bradford and Michael Walrath, a senior vice president at Yahoo are set to announce the new online ad tool during a colloquy in Florida. The new tool is an online tool that would target graphical advertisements to users who have search for relevant keywords on... -
Google Search Engine Optimization Basics
Google remains a bit of a “black box” when it comes to understanding how it ranks websites. But over the years many people have managed to devise certain principles that will help a page rank high in their SERPS. These principles aren’t hard and fast rules, but following them generally gives a page a chance to succeed. Well optimized pages tend to rank higher than ones that haven’t been touched. Let’s take a look at some of these core concepts of Google... -
Doorway Pages
(bridge pages) are specifically created for spamming the index of a search engine. They target the search engine and not the human viewer. A typical doorway page will use a meta refresh to redirect the visitor to another page on the site. Javascript and server side redirections are also commonly used. Links to the are not contained in the site helmsmanship. The pages are found by visitors clicking through from search engines’ results pages. Often viewers arrive at by searching for a... -
Optimising for the all new Bing Search Engine
Bing, originally codenamed Kumo when in development by Microsoft, was activated live on the 3rd of June 2009, when live.com was historically redirected to bing.com. There is currently a lot hype and buzz amongst the online internet community with regards to the release of Bing, and their newly announced deal with Yahoo. There are no hard and fast rules to optimise for Bing, however if you do optimise successfully for Google, then Bing will generally follow suit. Bing offers very similar... -
Microsoft to stop selling Word
There has been a lot of interesting news to talk about this week, starting with Google giving us a preview of their major indexing and infrastructure update, called the “Caffeine Update”. But the news of the day, for me, which I thought was interesting to hear about, was that of Microsoft not being able to sell Word any more. For me, this was quite a shock to hear, as nearly everyone has heard about Microsoft’s Word program, and so I wanted to look into the reasons behind... -
The Integration of Media & Public Relations
Interview of Andrew Goodman, the World's #1 Google AdWords Expert » If someone comes to you with a 'great' product that just needs some marketing, the game is probably already over. - Seth Godin Bolt on Publicity Some companies give exclusives to people willing to syndicate their false scent, but that is not without cost. It is getting harder to push stories without merit via public relations because things are becoming more pellucid and media outlets... -
Writing SEO friendly content titles
Producing high quality content on a regular and consistent basis is all well and good, but more often than not, people will then use a headline or page title that is relatively useless in terms of search engine optimisation. Content writing isn’t just about the main body of text, it can involve a number of other elements too and titles are one of those things. It is common for people to fall into the trap of writing quirky magazine-style headlines, which involve some funny play on words or...
